How to fundraise

Written for Ideastap

How to fundraise

Finding sources of income has never been more important – or daunting. Honour Bayes talks to top arts fundraisers to find out how best to ‘make the ask’…

“Turn critical needs into attractive propositions”

This advice – from Head of Development at Bristol Old Vic Alan Wright – is a good place to start when tackling fundraising: in order to get anywhere, you need to communicate clearly why any donation is an attractive option. Director of Corporate Affairs at the British Museum Sukie Hemming agrees: “What you’re asking someone to do, i.e. part with their money, is actually really irrational.” To encourage people to invest in you, she adds, “you need to ensure it is a sure and viable project” that warrants such investment. Read more

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