Theatre trailers mark 2: The marketing men get their say.

The last blog I wrote on theatre trailers made me rather unpopular. So like a fool I decided to go back for more and my bravery paid off – I found out some very insightful things…Videos encourage online word of mouth and therefore group ticket buying. Perhaps most importantly they can build trust between an audience and a brand. All in all, maybe a picture really is worth more than a thousand words…

Here’s the full thing on The Guardian’s Culture Professional Network, do let me know what you think:


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