“A David has emerged to challenge the Edinburgh Goliath: the Camden Fringe” The Guardian
The fourth Camden Fringe starts on 3rd August and in its three year tenure it has grown into a diverse and credible festival. But apart from the above golden nugget from the Guardian very little national press covers the up and coming contender. This of course has something to do with the presence of the saturated giant that is Edinburgh but there is another much more practical reason for this lack of printed promotion.
Looking through the brochure this year and attempting to pick shows to review and cover for both The Camden Voyeur and Fringe Review, I was struck by how every show, with the exception of perhaps 3 or 4, is only running for a two/three day period. A write up is somewhat redundant therefore because you see it on the first night, the review comes out and it’s already the last night. This is especially true for a printed publication such as The Camden Voyeur which has a turn around of 4 days making it very tricky for the printed version to be current (although it will of course be fabulous and full of interviews and Victorian witticisms!).
Now I wouldn’t be boo who-ing if there wasn’t good work to promote, but as it is there are some real gems to be found in the programme and some fabulous venues involved and it would be quite nice to shout about it. If the fringe wants to get more national coverage and therefore boost its profile (and I’m just assuming that it does by the way, maybe it likes being David?) then it should consider programming work for longer runs. And yes this would inevitably mean less shows but maybe that wouldn’t be a bad thing either; quality and not quantity – now that’s the way to beat Edinburgh.