The last blog I wrote on theatre trailers made me rather unpopular. So like a fool I decided to go back for more and my bravery paid off – I found out some very insightful things…Videos encourage online word of mouth and therefore group ticket buying. Perhaps most importantly they can build trust between an audience and a brand. All in all, maybe a picture really is worth more than a thousand words…
Here’s the full thing on The Guardian’s Culture Professional Network, do let me know what you think:
